This is a conversation between Jay Townley and Russell Wright of Theme Zoom revealing some of the most important connections between market research, keyword research and "Big Research". If you think your business is too small to benefit from survey research methods, think again.

Topics we cover in Part 1:

This is an audio interview with Jay Townley and Russell Wright of Theme Zoom LLC about the concept of Nine Shift.

This is a conversation with Jay Townley about Net Promoter and "The Ultimate Question". In this conversation Jay lays down a step-by-step method used by Net Promoter to discover the "Net Promoters" within your customer database.

This is a conversation between Jay Townley of Gluskin Townley dot com and Russell Wrght of Theme Zoom dot com . Jay has returned from Interbike 2006 with some interesting observations. Trade Shows appear to be picking up on The Long Tail phenomenon and are no longer dominated by top tier brands but by third, fourth and fifth tier brands.

This is a fast paced conversation that will leave you lots of food for thought, inlcuding a full on description by Jay of the Specialty Retail Store of the future.

Russell asks Jay "Is an all scotch-tape store really possible? Will retail stores ever get that niche-focused?

Enjoy!

Hello Folks!

This is a special emergency Niche Trends Radio broadcast with Russell Wright and Jay Townely. Russell called Jay up almost in a panic because Amazon.com sent him an advertisment for 50% off "Special K" cereal and "Kraft Mac and Cheese"!

Right after he deleted the Amazon e-mail Chris Anderson of The Long Tail notified Russell to inform him that Tower Records had gone bankrupt. The straw that broke the camels back was when Russell found out the Google purchase You Tube.

This is an amazing audio interview with Jay Townley about "long tail vertical markets" and a fun discussion about the recent movie called "Snakes on a Plane".

This is a follow up call to "Perfect Competition" and talks about the major difference between a "customer friendly" bicycle store and an "enthusiast-operated" bicycle store. Enthusiast-operated bicycle stores generally have a stronger "endemic predjudice" towards women and older customers. This leaves HUGE amounts of money on the table and offends potential markets.

Why does the bicycle industry lack a common UPC (universal product code)? What are the implications of such a non-standardization within the bicycle industry supply chain? How does this problem affect the bike store owner?